Marketing News

Dr. Squatch Invites Men To Flex Their Manliness In Wild New Campaign

Actor Alan Ritchson demonstrates that manliness is natural in 'Manlandia.'

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By: Lianna Albrizio

Associate Editor

In the Digital Age, we are seeing a tamed version of the modern man. Men have seemingly traded adventure for work stations, the Great Outdoors for high-speed internet connection and the leisure of Target trips for Homeowner’s Association meetings. But Dr. Squatch, whose emblem is the elusive sasquatch native to the Pacific Northwest, wants men to chest thump their manliness. In promotion of the natural men’s soap brand’s new campaign, Manlandia, the brand has recruited Alan Ritchson to ref...

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